Another week, another linguistic journey courtesy of Wordle. As a keen observer of lexical behavior, I always enjoy reviewing the previous week's daily challenges, particularly to see which words sent players scrambling to Google for definitions after a particularly tricky game. This weekly analysis of Google Trends data offers fascinating insights into the collective curiosity sparked by these daily word puzzles, revealing which terms were truly obscure for the average player and which merely enjoyed a modest bump in interest.

About this chart. Each line is one Wordle answer’s search interest in the United States over the past seven days (Google Trends “Interest over time”). Values are on Google’s 0–100 scale, so you can compare how often people searched each word relative to the others this week.
How the Spike % is calculated. For each word we take the quietest day in that window (the lowest point on its line) as its usual level for the week, and the busiest day (the highest point) as the peak. The spike is the percentage increase from that low to that high: (peak − low) ÷ max(low, 1) × 100. If the week’s low is zero, we divide by 1 instead of 0 so the spike still measures how much interest rose from the floor to the peak. A larger spike means searches jumped more sharply when that word was the daily answer.
This week’s words
| Date | Word | Spike | Meaning |
|---|---|---|---|
| Sun, Mar 22 | BASIL | +69% | an aromatic herb [n BASILS] |
| Mon, Mar 23 | SERIF | +9600% | a fine line used to finish off the main stroke of a letter [n SERIFS] : SERIFED [adj] |
| Tue, Mar 24 | BROOD | +1840% | to ponder deeply [v BROODED, BROODING, BROODS] : BROODER [n], BROODINGLY [adv] |
| Wed, Mar 25 | WISER | +850% | < WISE, having wisdom [adj] |
| Thu, Mar 26 | BEFIT | +25200% | to be suitable to [v BEFITS, BEFITTED, BEFITTING] : BEFITTINGLY [adv] |
| Fri, Mar 27 | IVORY | +49% | resembling an elephant tusk in color [adj IVORIER, IVORIEST] / a hard white substance found in elephant tusks [n IVORIES] |
| Sat, Mar 28 | AFOOT | +5200% | On foot; by walking. In progress; happening. |
Obscurity winner
Using search interest in the US over the last seven days, I looked for the biggest “obscurity spikes”—words that saw the largest percentage jump in searches when they appeared as the answer in the daily word puzzle. This week's standout was BEFIT, with search interest spiking by about 25200% from its usual baseline: it usually sat near the bottom of the search charts, and then it jumped up to about 252 when it hit the grid. Given how tough this word is, that spike is a real mountain on the word-game charts.
It's important to clarify our metric for "obscurity winner": we prioritize the relative jump in search interest from a low baseline. While BEFIT claimed the top spot for its staggering percentage increase from a near-zero baseline, it's worth noting that SERIF actually saw a larger absolute rise in search volume, with its chart swing of 576 points compared to BEFIT's 252. This suggests that 'SERIF' likely has a more consistent, albeit niche, baseline interest (perhaps from designers or typographers) that then received a substantial boost from the Wordle challenge. 'BEFIT,' on the other hand, appears to have been largely off the radar until its turn in the daily word game, making its spike all the more dramatically indicative of its obscurity.
Speaking of word puzzles, it's always a treat to spot the little anagrammatic jumbles hidden within the Wordle answers. This week, 'SERIF' could have easily been 'FIRES' or 'FRIES,' while 'WISER' offered up 'WIRES' or 'WRIES.' A delightful bonus for those who enjoy a deeper play with letters!
Whether you aced every grid or learned a new word or two, I hope you had fun. Word games ought to feel like a treat, not a test. If you'd like to explore the trends yourself, you can see the full comparison below and turn it into your own little word-search challenge.
View these words on Google Trends (US, last 7 days)
The top 5 most obscure words used in Wordle, since I started doing this March 1, 2026, are still GUNKY (+27500%), BEFIT (+25800%), SHOAL (+11100%), SERIF (+10350%), AFOOT (+5600%).
Word game sentence
As the week's linguistic journey concluded, one might wisely reflect on how the challenge to befit a word like 'serif' into their vocabulary, or to understand the delicate hue of 'ivory' or the aromatic essence of 'basil,' prompted a thoughtful 'brood' of curiosity, setting afoot a deeper appreciation for the daily word game.
This sentence attempts to weave together a diverse set of words, from the concrete 'basil' and 'ivory' to the more abstract 'wiser' and 'brood.' The integration of 'befit' and 'serif' requires a slightly more deliberate construction, yet it underscores the rich tapestry of English vocabulary that Wordle so effectively brings to our daily attention, encouraging us to play with language in new ways.
For Math Nerds
What this section is for. It documents exactly how each week’s spike numbers were computed from the scaled Google Trends series, so curious readers can verify the arithmetic.
Trends window. We request a custom date range 2026-03-21 2026-03-29 (US), which is the Wordle week plus one day before and after so the chart has a little context on each side. The anchor keyword for cross-request scaling is BASIL (the first day’s answer, in chronological order).
Scaling across separate requests. Google Trends only returns relative 0–100 values within one request. We fetch each answer in its own request paired with that anchor, then rescale each day so the anchor’s curve matches the anchor series from the first request. Concretely: scaledword(d) = rawword(d) × base_anchor(d) / rawanchor(d) when rawanchor(d) > 0, else 0.
Spike % for one word. Let L be the minimum and H the maximum of that word’s scaled daily values over the window (see table below). Define spike% = (H − L) / max(L, 1) × 100 when L ≠ H, otherwise 0%. Using max(L, 1) avoids division by zero when L = 0.
Percentage spike vs. raw chart swing. This week’s top spike% belongs to BEFIT (H − L = 252 on the scaled series), but the largest absolute rise H − L belongs to SERIF (576). A very low baseline L inflates percentage spike even when the line does not climb as far in chart points as another word’s line.
BASIL (Wordle day 2026-03-22)
Scaled interest by date; spike for rankings uses +69% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 76 |
| 2026-03-22 | 100 |
| 2026-03-23 | 64 |
| 2026-03-24 | 60 |
| 2026-03-25 | 61 |
| 2026-03-26 | 63 |
| 2026-03-27 | 59 |
| 2026-03-28 | 73 |
| 2026-03-29 | 63 |
- L = 59 on: 2026-03-27
- H = 100 on: 2026-03-22
- Denominator
max(L, 1)= 59 - (100 - 59) / 59 * 100 = 69.4915%
SERIF (Wordle day 2026-03-23)
Scaled interest by date; spike for rankings uses +9600% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 6 |
| 2026-03-22 | 6 |
| 2026-03-23 | 582 |
| 2026-03-24 | 150 |
| 2026-03-25 | 12 |
| 2026-03-26 | 6 |
| 2026-03-27 | 6 |
| 2026-03-28 | 6 |
| 2026-03-29 | 6 |
- L = 6 on: 2026-03-21, 2026-03-22, 2026-03-26, 2026-03-27, 2026-03-28, 2026-03-29
- H = 582 on: 2026-03-23
- Denominator
max(L, 1)= 6 - (582 - 6) / 6 * 100 = 9600.0000%
BROOD (Wordle day 2026-03-24)
Scaled interest by date; spike for rankings uses +1840% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 5 |
| 2026-03-22 | 5 |
| 2026-03-23 | 5 |
| 2026-03-24 | 97 |
| 2026-03-25 | 27 |
| 2026-03-26 | 6 |
| 2026-03-27 | 5 |
| 2026-03-28 | 5 |
| 2026-03-29 | 5 |
- L = 5 on: 2026-03-21, 2026-03-22, 2026-03-23, 2026-03-27, 2026-03-28, 2026-03-29
- H = 97 on: 2026-03-24
- Denominator
max(L, 1)= 5 - (97 - 5) / 5 * 100 = 1840.0000%
WISER (Wordle day 2026-03-25)
Scaled interest by date; spike for rankings uses +850% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 3 |
| 2026-03-22 | 3 |
| 2026-03-23 | 4 |
| 2026-03-24 | 4 |
| 2026-03-25 | 19 |
| 2026-03-26 | 7 |
| 2026-03-27 | 4 |
| 2026-03-28 | 2 |
| 2026-03-29 | 2 |
- L = 2 on: 2026-03-28, 2026-03-29
- H = 19 on: 2026-03-25
- Denominator
max(L, 1)= 2 - (19 - 2) / 2 * 100 = 850.0000%
BEFIT (Wordle day 2026-03-26)
Scaled interest by date; spike for rankings uses +25200% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 0 |
| 2026-03-22 | 0 |
| 2026-03-23 | 0 |
| 2026-03-24 | 0 |
| 2026-03-25 | 0 |
| 2026-03-26 | 252 |
| 2026-03-27 | 64 |
| 2026-03-28 | 2 |
| 2026-03-29 | 3 |
- L = 0 on: 2026-03-21, 2026-03-22, 2026-03-23, 2026-03-24, 2026-03-25
- H = 252 on: 2026-03-26
- Denominator
max(L, 1)= 1 - (252 - 0) / 1 * 100 = 25200.0000%
IVORY (Wordle day 2026-03-27)
Scaled interest by date; spike for rankings uses +49% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 71 |
| 2026-03-22 | 74 |
| 2026-03-23 | 70 |
| 2026-03-24 | 70 |
| 2026-03-25 | 63 |
| 2026-03-26 | 69 |
| 2026-03-27 | 92 |
| 2026-03-28 | 94 |
| 2026-03-29 | 86 |
- L = 63 on: 2026-03-25
- H = 94 on: 2026-03-28
- Denominator
max(L, 1)= 63 - (94 - 63) / 63 * 100 = 49.2063%
AFOOT (Wordle day 2026-03-28)
Scaled interest by date; spike for rankings uses +5200% from this series.
| Date | Interest |
|---|---|
| 2026-03-21 | 1 |
| 2026-03-22 | 1 |
| 2026-03-23 | 1 |
| 2026-03-24 | 1 |
| 2026-03-25 | 1 |
| 2026-03-26 | 1 |
| 2026-03-27 | 1 |
| 2026-03-28 | 53 |
| 2026-03-29 | 28 |
- L = 1 on: 2026-03-21, 2026-03-22, 2026-03-23, 2026-03-24, 2026-03-25, 2026-03-26, 2026-03-27
- H = 53 on: 2026-03-28
- Denominator
max(L, 1)= 1 - (53 - 1) / 1 * 100 = 5200.0000%
Ranking order sorts words by spike% descending; ties are broken only by Python’s stable sort (original dict iteration order), not by puzzle date.
